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How to Create Loyal Spa Evangelists

For professional spas and salons, we often talk about expanding your client base by focusing on retention. Finding new customers and keeping them is a key practice for any successful business ...
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Spa and Salon Products: Cotton or Rayon?

One of our most popular posts on our parent company's blog is regarding cotton vs. rayon, a discussion that certainly applies to the beauty industry. For a more technical breakdown, you can certainly ...
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3 Ways New Year’s Resolutions Can Boost Spa Sales All Winter

When the calendar turns, it's human nature for people to make new changes, and bold commitments. Consider gym memberships. They typically spike at the start of the year as folks tend to focus more on ...
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Valentine’s Day: A Prime Marketing Opportunity for Spas

Valentine's Day presents an ideal marketing opportunity for professional spas. While there are plenty of businesses that look to capitalize on the most romantic day of the year, this one is ...
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The Surprising Link Between Single-Use Spa Products and an Exceptional Customer Experience

When creating a superior salon or spa experience, it's easy for details to get lost in the shuffle. For the types of services that estheticians provide, there are a variety of elements that go into ...
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